Hricik to propel ‘Postman Pat’ into U.S.

Entertainment Rights taps TV industry vet

LONDON — Kathleen Hricik has been appointed senior U.S. veep of Entertainment Rights, the expanding U.K. indie media group that specializes in the ownership of children’s and family programming, characters and brands.

Hricik moves into the newly created post of executive vice president and managing director of the U.S., Canada and Latin America on August 4, 2005. Reporting to Jane Smith, ER group commercial director, the TV industry vet will focus her efforts on growing ER’s stateside biz.

One of Hricik’s first tasks will be to oversee the long overdue U.S. rollout of the BBC produced preschool TV skein “Postman Pat,” which, after having been sold to 100 territories worldwide over the past 24 years, debuts on HBO Family in the fall. ER controls the rights to the classic character and will launch a line of consumer products in 2006.

Hricik joins ER after a decade with Viacom/MTV networks in New York, where she will remain based in her new gig. During her spell at Viacom, she was responsible for global TV distribution and licensing and merchandising activities for MTV, VH1, Nickelodeon and Comedy Central.

Hricik previously worked at Orion Pictures, Metro Media TV Producers Corporation and TV Globo.

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