Hoops lift CBS Sunday

Morning Ratings Flash - Rick Kissell

Powered by a 30-minute college basketball overrun into primetime, CBS reigned supreme on Sunday, according to preliminary nationals from Nielsen.

From 7 to 7:30 in most of the country, the conclusion of the Duke-Mississippi State college hoops game dominated (5.3 rating/16 share in adults 18-49, 16.4 million viewers overall), leading into above-average ratings for “60 Minutes” (4.2/12 in adults 18-49, 16.3 million viewers overall) and “Cold Case” (4.5/11 in adults 18-49, 16.5 million viewers overall). Original movie “Spring Break Shark Attack” followed at 9:30 with a 4/10 in adults 18-49 and roughly 11.5 million viewers overall.

ABC was a close second on the night despite repeats of top shows “Desperate Housewives” (5.1/12 in adults 18-49, 13.2 million viewers overall) and “Extreme Makeover: Home Edition” (4.5/11 in adults 18-49, 11.8 million viewers overall). At 10, “Boston Legal” was on the low side with an original episode (4/10 in adults 18-49, 11.4 million viewers overall).

At NBC, “The Contender” improved in week two (3.5/9 in adults 18-49, 7.8 million viewers overall), delivering the net’s best regular-slot score in the 8 o’clock time period in 14 months. “Law & Order: Criminal Intent” was solid at 9 (4.3/10 in adults 18-49, 12.3 million viewers overall) but “Crossing Jordan” was soft at 10 (3.5/9 in adults 18-49, 11.2 million viewers overall).

Fox continues to struggle on the night, paced by an original seg of “The Simpsons” at 8 (4.0/10 in adults 18-49, 8.6 million viewers overall) but then falling off at 8:30 with “Arrested Development” (2.9/7 in adults 18-49, 5.9 million viewers overall).

Preliminary adults 18-49 averages for the night: CBS, 4.3/11; ABC, 4.1/10; NBC, 3.3/8; Fox, 2.6/7; WB, 1/2.

In total viewers: CBS, 14.6 million; ABC, 11.4 million; NBC, 9.9 million; Fox, 5.7 million; WB, 2.2 million.

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