JOHANNESBURG — The property market is booming in South Africa, and satcaster Multichoice Africa is tapping into the trend with a new home and lifestyle channel.
The Home Channel comes hot on the heels of the growing popularity of the “Weekend Property” program on Multichoice’s digital business channel, Summit TV. Weekly two-hour show takes viewers on tours around South Africa’s most desirable show houses and property developments as well as giving practical advice on securing and managing home loans.
The Home Channel was launched with the African Business Channel, holding company for Summit TV.
Channel’s general manager, Astrid Ascar, says it will feature “anything to do with the home,” including eight hours of local original content each weekend.
Initially, it will broadcast from 8 a.m. Saturdays until midnight on Sundays, with the eight-hour block repeating four times during the weekend.