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Filmax focuses on Latin America

World Brief

MADRID — Spanish mini-major Filmax Entertainment is preparing to enter the Latin American TV market.

Per chairman Julio Fernandez, the group will launch production label Filmax Latin, creating content for the Hispanic market, and intends to open offices in Miami to drive that push.

Filmax is negotiating production alliances with major Latin American TV operators and producers.

In a parallel move, the group’s TV arm, Filmax TV, is developing English-lingo horror TV movies aimed at attaching international directors.

Filmax wants to repeat the success of its theatrical movie genre label, Fantastic Factory, whose productions include Jaume Balaguero’s “Darkness,” which has grossed $21.9 million in the U.S. since December.

Filmax’s move into international TV movies has been buoyed by sales to a dozen territories on a package of six Spanish-lingo horror TV movies, “Peliculas para no dormir” (Films to Keep You Awake), helmed by young Spanish directors including Alex de la Iglesia (“Ferpect Crime”) and Balaguero.

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