E! initiative takes flight in Blighty

Cable net now can be seen in more than 75 countries

E! Networks is expanding its presence in the U.K. with the launch this week of the E! International Network on the country’s largest cable company, NTL. The channel joins NTL’s digital TV Family Pack.

Deal was unveiled Wednesday by Kevin MacLellan, senior VP at E! Networks.

Said MacLellan: “Our commitment to the territory is evident with the recent expansion of our London office, our solid regional team and our dedication to ramping up local production and marketing within the region.”

Also seen on satcaster Sky’s Channel 193 in the U.K., the E! International Network now can be seen in more than 75 countries.

Beginning this month, E! will air on NTL’s Channel 170.

E! Networks also continues to expand its reach in Asia with the signing of two licensing deals for E! Entertainment Television and Style Network titles for the territories of India and Japan. Those deals were unveiled by Christine Fellowes, managing director of E! Networks Asia.

Asia Today has licensed 270 hours of E! programming for its Zee Channels in India, while Japan’s Jupiter Entertainment has picked up 46 hours of red-carpet programming to air on its Movie Plus Channel.

Additionally, satcaster Measat will launch a daily E! branded block on Astro’s Chat Channel in Malaysia and Brunei.

No figures were available for the value of these deals.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading