Duna Televizio, the state-owned satellite network, is planning to launch a second channel before 2006, geared to Hungarian ethnic-minority audiences living in enclaves in Slovakia, Romania, Serbia and the Ukraine in the central European region, as well as expats elsewhere on the continent.
Duna TV prexy Laszlo Csanyi said the new channel, to be called Autonomia, will be driven by a $700,000 investment.
Duna expects to be able confirm the project and its budget in the early autumn.
The satcaster has a mandate to bring programming to Hungarians abroad, but insiders are skeptical of its chances of success.
“Ethnic minorities represent about 1% of the audiences of Europe,” said a Budapest TV distributor who requested anonymity. “Who is going to be watching this channel?”