Disney, Playhouse bow in Thailand

HOLLYWOOD — Disney is bowing the Disney Channel and Playhouse Disney Channel in Thailand via distributor P. Southern Network (PSN), the first time Mouse House content has been available in the country.

PSN is working with Thailand’s Cable TV Assn., a group of 500 cable TV operators, to include the Disney channels in their basic programming package.

The announcement was made by Raymund Miranda, managing director of Walt Disney Television Intl. (Southeast Asia/Korea) and Walt Disney Intl. (Southeast Asia).

The partnership comes as PSN expands its distribution business nationwide. PSN has been distributing licensed international TV programs and installing satellite dishes and equipment throughout Phuket for 10 years.

As part of WDTI localization strategy, animated programming on both channels will be dubbed in Thai and live-action will be subtitled in Thai, with completion of the full schedule expected by February. An English-language feed also will be available in certain areas.

Disney also plans local content and locally produced hosted segments.

WDTI operates 28 channels in 70 countries.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading