HOLLYWOOD — TV Land/Nick at Nite prexy-general manager Larry Jones and OLN prexy-chief exec Gavin Harvey are among cable execs slated to speak at this year’s Promax & BDA Conference.
Also scheduled to participate are Chris Moseley, Crown Media Holdings exec VP for worldwide marketing and brand strategy, and History Channel chief marketing officer Artie Scheff.
Cable-specific seminar topics include promotional and marketing campaigns, network repositioning and rebranding. The Golf Channel will host a session focusing on the selection, use and impact of music in on-air promotions and branding campaigns.
Promax & BDA, which helps professionals involved in promotion, marketing and broadcast design of all electronic media, holds its confab June 21-23 at the New York Marriott Marquis.