LONDON — BBC Worldwide has pacted with Norwegian cable network UPC Norway to provide international culinary channel BBC Food to Norway.
BBC Food is now available to the 31,000 digital households in Norway as part of UPC’s basic package. Morten Larssen, UPC marketing topper, commented: “As the only food channel in Norway, BBC Food’s high quality programming brings a new lifestyle offering to our digital viewers.”
Wayne Dunsford, BBC Worldwide director of channels, is thrilled to have his foot in the door: “BBC Food’s introduction to such an established platform as UPC Norway reaffirms our commitment to growing distribution in this market.”
BBC Worldwide, the commercial consumer arm of the pubcaster, launched BBC Food in 2002. It currently reaches 1.7 mil-lion subscriber households in Africa and Nordic Europe. The Worldwide operation pumped $265 million back into the BBC in 2003 and 2004.