Alphabet’s ‘Eyes” blinks

Morning Ratings Flash

The debut of “Eyes” was a little more private than ABC execs might have wished.

Despite stellar reviews and a big marketing push, Alphabet’s new gumshoe drama finished third in its 10 p.m. slot Wednesday, averaging a disappointing 3.2/9 among adults 18-49 and 8.4 million viewers in Nielsen’s fast national numbers. That’s about 22% below what ABC had been averaging with reality hit “Wife Swap.”

“Eyes” dropped 29% below its “Alias” lead in (4.5/11, 11. 1 million viewers) and, more troubling, dipped at the half-hour.

News was better for ABC at 8 p.m., with the first new episode of “Lost” (6.4/18, 17.6 million) in weeks helping the Alphabet win the night in total viewers and finish a solid second behind Fox in adults 18-49.

“American Idol” (10.5/26, 24.6 million viewers) slam-dunked the competish for Fox at 9 p.m., helping the net cruise to victory for the night among young adults. The rest of the night wasn’t so hot for the net, with “That 70s Show” (3.4/10, 7.2 million) and “Simple Life: Interns” (3.4/9, 7.4 million) taking a beating at the hands of “Lost.”

Following “Idol,” the timeslot bow of new laffer “Life on a Stick” (4.3/11) was nothing special, losing more than half of its lead-in to finish less than a ratings point ahead of CBS’ never-say-die “Yes, Dear” (3.5/9.8 million). By comparison, an episode of “Simple Life” airing behind “Idol” two weeks ago averaged a 6.0/15 in the demo.

NBC won the 10 p.m. hour with an original episode of “Law & Order” (4.3/12, 13.5 million). At 8 p.m., UPN’s “America’s Next Top Model” (2.5/7, 5.4 million) continued its spring surge, and finished ahead of competing programs on CBS, NBC and the WB among adults 18-49.

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