‘Affair’ lacks passion in preem-night ratings

TV newsmag returns after nine years

Twentieth Television’s syndie newsmag “A Current Affair” returned on Monday after nine years off the air, bringing in a weighted metered market average rating of 3.5/7 share during its primary runs — although it didn’t make much noise in top markets.

Rating is up 3% from the time period average a year ago (3.4/6) but down 8% from its average lead-in (3.8/7).

“Affair” currently airs in only 26 of the 56 metered markets. If the show does well this spring, Twentieth has a good shot at getting it cleared nationally for the 2005-06 season.

Big cities not in love

Skein’s ratings on Fox O&Os in the top three markets were each lower than the overall average. “Affair” earned a 2.5/5 during its primary run at 6:30 p.m. on Gotham’s WNYW, down 31% from a year ago (when “The Simpsons” earned a 3.6/6) and up 32% from its lead-in (the local news drew a 1.9/4).

“Affair” airing at 11 p.m. on KTTV Los Angeles earned a 2.1/5, down 38% from a year ago (“The Simpsons,” 3.4/7) and down 16% from its lead-in (the local news, 2.5/5).

“Affair” earned a 1.2/3 on Chicago’s WFLD at 4 p.m., down 25% from a year ago (“King of the Hill,” 1.6/4) and up 20% from its lead-in (“Cops,” 1.0/2).

National syndie ratings were generally down the week of March 7-13, since it was the first full week after February sweeps. None of the gavelers, off-net sitcoms, gameshows, newsmags or rookies were up. Only two talkshows saw increases: “Starting Over” (1.2) and “Dr. Phil” (6.0) were each up a tenth.

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