10 who mined the talent and shaped the labels
He has two terms as president of Columbia Records — 1956-’71 and 1973-’75 — and was responsible for the introduction of the LP. Artistically, he was responsible for Columbia’s headfirst dive into Broadway cast albums. A former critic hired by Williams S. Paley, Lieberson also turned Columbia Masterworks into the dominant and most identifiably American classical label in the business. Beloved by artists and fans, he recorded Shoenberg and “South Pacific,” “Brigadoon” and Barbra, Mahler and “My Fair Lady.” His standards led him to bash such recording advancements as RCA’s Dynagroove.
Key signings: Barbra Streisand, Glenn Gould