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Alan Livingston

10 who mined the talent and shaped the labels

Seemingly from the day he began working for Capitol Records in 1946, Livingston was involved with icons. Told to develop children’s records, he created Bozo the Clown and five years later wrote “I Taut I Taw a Puddy Tat” for Mel Blanc. He signed a down-and-out Sinatra and paired him with arranger Nelson Riddle, which instantly produced “I’ve Got the World on a String” and “Young at Heart.” He left Capitol to run NBC, where he produced the pilot for “Bonanaza,” and returned to the tower in 1961 and ushered in the rock ‘n’ roll era at the label, signing the Beach Boys, the Beatles, the Band and Steve Miller. Livingston started in Capitol’s A&R department where he developed “ears” — the ablity to detect a musician’s artistic and commercial potential.

Key signings: Frank Sinatra, the Beatles, Beach Boys, Nat King Cole

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