Universal marketing exec
Former Universal marketing exec John Hornick died March 4 in Los Angeles. He was 50.
Born in Houghton, Michigan worked for art studios in New York and Washington, D.C. before moving to Los Angeles. In 1983 he went to work for MCA/Universal Studios, where he became V.P. of marketing and merchandising, designing toys and product tie-ins for such movies as “E.T.,” “Jurassic Park,” “The Flintstones” and “Casper,” and for Universal monsters such as Frankenstein, Dracula and King Kong. He was also involved in the design and planning for the Universal Studios theme parks and the Universal City Walk.
In 1996 he started a design consulting business, working on film, television, book and other projects for clients such as Steven Spielberg, Michael Jackson, the estate of Jay Ward (the creator of Rocky and Bullwinkle), Walter Lantz (the creator of Woody Woodpecker) and Martin Mull.
He is survived by his parents, two sisters and two brothers.
Donations may be made to Hollywood Grove Children’s Home Arts Program, 800 Vine Street, L.A., CA, 90038, or to the Carl Bean House, c/o AIDS Healthcare Foundation, 6255 West Sunset Boulevard, 21st Floor, L.A., CA, 90028.