Tenpercentery promotes MacLaren to head division

ICM has elevated motion picture agent Doug MacLaren to head the agency’s motion picture literary department, a post he will share with Nick Reed.

The agency also minted several new tenpercenters. Margaret Marr and Nathan Ross have risen from assistants to agents in ICM’s motion picture lit department, and former ICM assistant Adam Schweitzer has rejoined the fold as a Gotham-based motion picture talent agent after a stint at Brookside Artist Management.

The moves, along with the elevation of B.J. Ford, Oriane Gay and Eva Lontscharitsch from trainee to assistant status, were announced Friday by ICM co-president Ed Limato and motion picture division head Robert Newman.

MacLaren came up in the ICM ranks with Reed, with whom he shares director Jay Roach. A strong list of directors and writers has made MacLaren a rising star in the agency. Those clients include “Chicago” director Rob Marshall, “Bend It Like Beckham” helmer Gurinder Chadha, Adrian Lyne and such writers as Doug Wright, Peter Morgan, Keir Pearson (“Hotel Rwanda”), Brandon Boyce (who’s currently scripting “The Mayor of Castro Street” for director Bryan Singer) and Oscar-winning scribe Ted Tally (“The Silence of the Lambs”). MacLaren also works with Limato to handle Richard Gere.

MacLaren said he will emphasize the crossover potential of clients in various departments of the agency. After watching the Limato-repped Steve Martin exploit every part of the agency, MacLaren has helped several of his clients do the same thing.

“Steve uses the entire agency — book TV, theater and feature — all with great success, and we see crossover potential for others,” MacLaren said.

One example is Marshall, who signed as a stage choreographer-director but made his screen debut on “Chicago” and just wrapped “Memoirs of a Geisha.” That was a project that had rewrites done by MacLaren client Wright, who was signed as a playwright and won the Pulitzer for his legiter “I Am My Own Wife.”

Follow @Variety on Twitter for breaking news, reviews and more