Ratings reason for reality renege
It’s case closed for David E. Kelley’s “The Law Firm.”NBC has decided to pull the plug on the legal-themed reality skein after two low-rated episodes. Most recent seg contributed to the Peacock finishing in fifth place last Thursday night — a dramatic fall from grace for a net that once called Thursday night the home of “Must-See TV.” Net said the remaining episodes of “Law Firm” will be seen on sister cabler Bravo, which has already been airing repeats of the skein. A tersely worded statement announcing the decision said no airdate has been set for the skein’s shift to cable. Kelley partnered with Renegade 83 (“Miracle Workers”) for “Law Firm,” in a move that repped the successful showrunner’s first foray into unscripted TV. Scribe had previously bashed the format, even penning an episode of “The Practice” spoofing the genre. NBC has had zero luck with reality skeins this summer, with shows coming and going from the net’s sked. Most recent disappointment is last week’s launch of “Meet Mister Mom,” which bombed in its first outing. Net has also burned through a new cycle of “Average Joe,” “I Want to Be a Hilton” and “Hit Me Baby One More Time.” Latter skein actually premiered huge but, in a rarity for reality, faded every week it aired. NBC’s decision to move “Law Firm” to Bravo is the latest attempt by a net to put a shiny face on a tough situation. Fox dumped “Princes of Malibu” to its sister cabler Fox Reality. And the Monday edition of the thrice-weekly CBS skein “Rock Star” just moved to VH1 (Daily Variety, Aug. 3).
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