Mags, talkers top sweeps ratings

'Insider' shows best increase from last year up 7%

Magazine shows, top-tier talkers and firstrun rookies stood their ground during November sweeps, but various court shows and most gameshows saw a year-to-year decline.

“Entertainment Tonight” hit a ratings milestone during the Nov. 2-30 ratings period. Holding steady with last year at a 5.5 rating, skein topped all other magazine shows for its 15th consecutive sweeps victory.

“Inside Edition” was up 3% from last November to a 3.7, followed by “The Insider,” which saw the biggest increase over last November, up 7% to a 3.0. Skein also ended the sweep with a bang, scoring its highest weekly rating ever in the week ended Dec. 4 with a 3.1.

In fourth place was “Access Hollywood” with a 2.7 (up 4%), followed by “Extra” at a 2.4 (flat).

Among talkshows, No. 5 “The Ellen DeGeneres Show” saw the largest improvement sweep to sweep, gaining 20% to a 2.4.

Top yakker “Oprah” was up 1% to an 8.2, while “Dr. Phil” went unchanged at a 5.5.

“Live With Regis and Kelly” was up 6% to a 3.7 followed by “Maury,” which was unchanged at 2.9.

Among newcomers, “Judge Alex” came in first place, averaging a 2.2, up 5% from its September premiere. “Martha” drew a 1.8, down 10% from preem week, while “Tyra” was the fastest-growing show among firstrun rookies, gaining 55% from preem week to a 1.7.

“Tyra” was the biggest gainer in key demos. Among women 18-34 “Tyra” drew a 1.6 while “Martha” and “Alex” averaged a 0.7. With women 18-49, “Tyra” averaged a 1.3, while “Martha” and “Alex” both drew a 0.9. In the key women 25-54 demo for “Martha,” “Tyra” took the lead with a 1.2 followed closely by “Martha” and “Alex” at a 1.1.

The top two court shows saw year-to-year erosion. “Judge Judy” was down 4% to a 4.9 while “Judge Joe Brown” was off 6% to a 3.2.

“People’s Court” was the most improved gaveler, up 12% to a 2.9, and “Divorce Court” went unchanged at a 2.7. “Judge Mathis” was up 4% to a 2.5 while “Judge Hatchet” was up 11% to a 2.0.

None of the gameshows saw any growth year to year, although “Family Feud” held steady at a 2.0.

“Wheel of Fortune” was down 7% from last year to an 8.6. “Jeopardy” was down 20% to a 6.6, followed by “Who Wants to Be a Millionaire” at 3.1 (down 11%).

The top three off-net sitcoms, “Everybody Loves Raymond” (6.5), “Seinfeld” (5.6) and “Friends” (5.4), were each down 8% from last year.

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