'Phil' averages Nielsen 5.2 rating season to date

NEW YORK — Dr. Phil McGraw will be dispensing his homespun, tough-love formulas at least through the 2013-14 season thanks to a five-year extension of the contract for his daily talkshow “Dr. Phil” by distributor King World Prods.

Simultaneous with that announcement, King World said 15 TV stations owned by Viacom, the parent of KW, have renewed “Dr. Phil” through the 2011-12 season.

“Dr. Phil” should soon start chalking up more than $200 million annually from the show’s two revenue streams: hefty license fees from TV stations and upward of $50,000 for each of the seven 30-second spots KW holds back from each hourlong run for sale to national advertisers.

Now wrapping up its third year in syndication, “Dr. Phil” has averaged a 5.2 Nielsen household rating season to date, which is 2% higher than 2003-04. Among the key demos, “Dr. Phil” has also shown season-to-season increases: by 8% among women 18 to 34, by 7% with W18-49, and by 3% among W25-54.

Viacom stations doing the renewals include WCBS New York, KCBS Los Angeles, WBBM Chicago, KYW Philadelphia, WBZ Boston and KTVT Dallas. KCBS and WBBM start stripping “Dr. Phil” this fall; the others already carry it.

The creator of “Dr. Phil” is Oprah Winfrey’s Harpo Prods. and the producer is Paramount Domestic TV.

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