Peacock chases 'Dog' show

The WB lathered up with Matt LeBlanc and the producers of “Everwood,” while NBC greenlit laffers from the team behind “Scrubs” as well as a former “Late Show With David Letterman” head writer, as pilot pickups continued Monday.

New to the list is “The Prince,” which the Frog has picked up from Warner Bros. TV, Berlanti-Liddell Prods. and LeBlanc’s Fort Hill Prods. The Peacock, meanwhile, picked up the Eric Weinberg-penned “Confessions of a Dog,” from Bill Lawrence’s Doozer Prods. and NBC Universal TV, as well as 3 Arts and NBC U’s “Early Bird” (from ex-”Letterman” scribe Rodney Rothman).

A family sudser, “The Prince” revolves around a teenage anti-hero and his exploits in upper-crust Manhattan. Jesse Wigutow (“It Runs in the Family,” “8 Mile”) will write and co-exec produce.

Project was the first to come out of LeBlanc’s Fort Hill label. LeBlanc is on board to exec produce, along with Fort Hill’s John Goldstone. Greg Berlanti and Mickey Liddell, who in addition to “Everwood” also exec produce the WB’s critically acclaimed “Jack & Bobby,” also will serve as exec producers of “The Prince.”

“Confessions of a Dog,” meanwhile, revolves around a womanizer who decides he has to reform his behavior. Weinberg, currently co-exec producer on “Scrubs,” will write and exec produce with Lawrence on the cast-contingent pilot.

Weinberg’s other credits include “Veronica’s Closet” and “Chicago Sons.” Lawrence has a busy pilot season ahead of him: He’s also behind the WB project “Nobody’s Watching.”

Then there’s “Early Bird,” a cast-contingent project penned by Rothman about a young man living in a retirement community.

Rothman will exec produce, along with 3 Arts’ David Miner and Howard Klein.

Beyond “Letterman,” Rothman’s credits include stints on the ani laffer “Game Over” and the critically acclaimed “Undeclared.” Rothman also garnered headlines in 2000 after he wrote a feature for the New Yorker about sneaking in and working three weeks, undetected, at an Internet firm. Portions of the story were later revealed as fiction, causing the mag to issue an apology.

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