Greenburg, Perry join forces for tenpercentery
Perry, a former development exec at King World, has been at the tenpercentery since 1998 and reps clients ranging from WWE and “Queer Eye” producers Scout Prods. to Renegade Entertainment and Carson Daly.
Greenburg has been with the company since its 1995 founding and has helped put together hit skeins including “Without a Trace,” “The OC” and “Punk’d” and broker a landmark $10 million deal with MTV for the second and third seasons of “The Osbournes.”
Promotions, which were confirmed Monday by the agency, bring the total number of partners at the decade-old tenpercentery to 15.
Endeavor founding partner Rick Rosen noted that Greenburg “was my assistant when we started Endeavor.
“He came with us from ICM, and he’s gone from being a young whippersnapper assistant to being one of the most effective TV agents in the business,” Rosen said. Greenburg’s relationship with Rosen actually extends even further: The two men met when Greenburg was 12 and Rosen was an exec at Columbia Television.
Fox Entertainment prexy Gail Berman said Greenburg has been well served by “his creative instincts, taste in writers, discipline and determination.”
Greenburg’s client list includes Hank Steinberg, Rob Thomas, Bryan Fuller and the team of Tracy Poust and Jon Kinnally. He’s also helped build the production arms of McG and Stephanie Savage (Wonderland); Lisa Kudrow and Dan Bucatinsky (Is or Isn’t Entertainment); and Ashton Kutcher and Jason Goldberg (Katalyst Films).
As for Perry, Rosen said the newly minted partner “started a division from scratch and has built it into an outstanding alternative business.”
NBC U cable chief Jeff Gaspin called Perry “a well-rounded agent” with “a lot of integrity.”
“He’s worked in every aspect of the business, so he earned his stripes,” Gaspin said.
After an eight-year run at ICM and Abrams-Rubaloff & Lawrence, Perry switched sides to become a development exec at King World. In addition to several major unscripted shingles, his client list includes Jeff Probst, Steve Harvey, Larry Elder, John Walsh and Howard Schultz.