7th episode of season won the night in basic cable
A couple of high-profile cable premieres on TNT and Lifetime weren’t enough to hold off summer’s unsung winner — the fourth season of USA’s “The Dead Zone.”Seventh episode of the season won the night in basic cable Sunday among overall viewers (3.9 million) and the adults 18-49 and 25-54 demos (1.6 national rating/5 share and 1.8/5, respectively). The 10 p.m. hour edged TNT’s “Wanted,” which debuted to a solid 3.7 million viewers and topped men 18-49 and 25-54 rankings. Overall ratings for the skein, starring Gary Cole as a member of an elite crime fighting unit of the LAPD, didn’t approach the massive aud that tuned into the premiere of Kyra Sedgwick starrer “The Closer” but still boosted TNT’s timeslot average by 86% in 18-49 vs. the previous year. Over at Lifetime, cabler’s first-ever limited event series “Beach Girls” delivered 3.6 million viewers at 8 p.m. Five-part skein grabbed big female demos (1.8/5 in 18-49 and 2.3/6 in 25-54). And VH1′s Celebreality Sundays continued to boost cabler’s primetime. Powerhouse trio of “The Surreal Life,” “Hogan Knows Best” and “Celebrity Fit Club” delivered an average 1.6 million viewers over the 9-11 p.m. time period. For the week in the key 18-49 race, “Dead Zone” bested USA’s “The 4400,” “Monk” and TNT’s top-rated original “The Closer.” Only WWE on Spike and the premiere of FX’s “Over There” rated higher in the category. In spite of a crowded summer, and heavier marketing for the second season bow of “The 4400,” “Dead Zone” has outscored its “4400″ lead-in in total viewers for the last four weeks. An episode of “The 4400″ ranked fourth in overall viewers (3.5 million) and tied “Wanted” in 18-49 (1.4/4).
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