NEW YORK — CNBC is canceling its year-old evening business news show “Bullseye With Dylan Ratigan” and replacing it with “Mad Money,” a show hosted by money manager Jim Cramer.
“Mad Money,” produced by CNBC’s primetime group, will air weeknights at 6 p.m. Cramer will continue to contribute to CNBC’s 5 p.m. talker “Kudlow & Cramer.”
“This new program will allow Jim to translate to television what he does so well on his successful radio program,” wrote CNBC topper Pamela Thomas-Graham in a staff memo. “Mad Money” will give viewers “unprecedented access to what Jim feels are the opportunities and pitfalls of the often confusing jungle of Wall Street investing.”
The programming change is expected to be announced later this week.
CNBC, a fixture on the screens of trading floors and in financial institutions, typically scores a Nielsen peak of 217,000 in-home viewers between 3 and 4 p.m. ET, around the time the markets close.
CNBC estimates its viewership is far higher, because Nielsen does not measure viewers in the workplace.
But the network has struggled to find its footing in primetime, and morning ratings have slipped from a peak in 2000 as viewers lost interest in financial news.
CNBC cancelled “McEnroe” after just six months due to poor ratings and remade its franchise morning show, “Squawk Box
,” late last year.
“Bullseye” host Ratigan will remain at the network, Thomas-Graham said, contributing as a correspondent throughout the day. Producer Matt Quayle will also remain at the net, as a senior producer of “Kudlow & Cramer.”