Charity will buzz in

Celeb editions of 'Millionaire' to aid UNICEF

LUCERNE — International celebrity editions of “Who Wants to Be a Millionaire” will raise money in a new initiative for children’s charity UNICEF.

The shows were announced Thursday at the Rose d’Or television fest in Lucerne, Switzerland, by UNICEF goodwill ambassador Harry Belafonte; fest chief exec George Luks; and Wolfgang Wornhard, prexy of UNICEF Switzerland. Fest kicked off Tuesday.

Many of the charity’s goodwill ambassadors, such as Nicole Kidman, will take part in the shows.

Initiative is the brainchild of Celador head of entertainment Colman Hutchinson, who is the show’s exec producer in Blighty. British producer Celador created the “Millionaire” format.

“Since we started our charity specials, our celebrities have raised more than ($4.7 million) for hundreds of deserving causes,” said Chris Tarrant, host of the U.K. “Millionaire.” “The kind of money a celebrity can win in a few minutes on the show can take some charities months or years to raise. They’ve made an immeasurable difference to thousands of lives — and to imagine that happening across the world is a fantastic prospect.”

The specials will be broadcast worldwide in the fall.

In the U.K., 28 celebrity editions of the show have aired. Those who have sat in the “Millionaire” hot seat include Paul McCartney, Joan Collins and Stephen Fry.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety

Loading