Auds vote for syndies despite elections

'ET' hits season high, 'Inside' unchanged

Syndie magazine and talkshows were hot in the first full week of sweeps despite competition from Nov. 8 election coverage, according to national ratings for the seven days ended Nov. 13.

Five mags either matched or exceeded their previous season highs.

“Entertainment Tonight” hit a new season high for the second straight week at a 5.5, the show’s best weekly rating since early March. The high rating was driven by an exclusive interview with Oprah Winfrey Nov. 10, which scored a 5.7.

“Inside Edition” went unchanged week to week at a 3.6, matching its previous season high and down 3% from last year. “The Insider” equaled its season high of 2.9, holding steady with the prior week and gaining 4% year to year. “Access Hollywood” was up 8% to a new season high of a 2.8 and up 4% from the prior year. “Extra” matched its season high of 2.4, up 4% week to week and even with last year at this time.

Talkin’ ratings

The top five yakkers either matched or exceed their previous highs for the season, but only “The Maury Povich Show” and “The Ellen DeGeneres Show” showed improvement over last year at this time.

“Maury” was up 7% to a new season high of 2.9 and up 4% year to year. “Ellen” matched her season high, gaining 4% to a 2.4.

That was fueled by “Ellen’s” highest-rated show of season on Nov. 11 when skein drew a 2.7 as Jennifer Aniston guested. Talker was also up 20% over last year for the biggest year-to-year improvement of any yakker.

“Oprah” was the leader with a new season high of 8.0, up 10% from the week prior and down 7% year to year. “Dr. Phil” was up 4% week to week to a 5.5, which matched its previous season high but was down 2% from last year at this time.

“Live With Regis and Kelly” went unchanged week to week and year to year at 3.6.

Rookies make various runs

The newest syndie, “Geraldo at Large,” which launched Oct. 31, continued its slow start. Skein averaged a 2.3/4 for its metered-market primary runs in its first three weeks. Skein was down 30% from its average lead-in, which was a 3.3/6, and down 8% from year-ago time periods.

All of the firstrun rookies saw improvement.

In household ratings “Judge Alex” took the lead, up 5% to a 2.1 while “The Martha Stewart Show” rose 6% to a 1.8 and “The Tyra Banks Show” gained 7% to a 1.6.

“Tyra” led in key demos. In women 18-34 “Tyra” averaged a 1.6 rating while “Martha” and “Alex” drew a 0.8 and 0.6, respectively. With females 18-49 “Tyra” drew a 1.3 while “Martha” and “Alex” both received a 0.9. In the women 25-54 demo, “Tyra” took a 1.2 while “Martha” and “Alex” drew a 1.1 and 1.0, respectively.

Gavelers continued to turn in mixed performances. “Judge Judy” was up 4% to a new season high at 4.8 but down 6% year to year. “Judge Joe Brown” was down 3% for the week and down 12% from last year at 3.0, while “The People’s Court” was up 4% to 2.8 and up 8% year to year.

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