WB ups Gregorian to global marketing EVP

Warner TV ups exec VP

Nineteen-year Warner Bros. marketing exec Lisa Gregorian has been promoted to the newly created position of exec VP, worldwide marketing, for the recently created Warner Bros. Television Group.

Promotion was unveiled Thursday by the division’s prexy, Bruce Rosenblum.

In her new post, Gregorian will work with the studio’s internal television marketing teams as well as networks and stations worldwide to maximize and exploit the promotional and marketing opportunities available to all of the studio’s TV properties.

Gregorian’s marketing team will support and supplement the marketing activities for series from Warner Bros. Television, Telepictures Prods. and Warner Bros. Animation, as well as the TV windows (pay, cable and broadcast) for theatrical titles.

Gregorian will continue to serve as the studio’s liaison with Time Warner to maximize the marketing exposure of all of the Television Group’s series across the parent company’s various media platforms.

“Lisa is a wonderfully talented and forward-thinking executive. Over the years, she has consistently and successfully raised the bar in marketing our television content to the worldwide television marketplace,” Rosenblum said.

Before her promotion, Gregorian was senior VP, Warner Bros. Television Creative Services, a post she assumed when it was created in April 2003.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety

Loading