You will be redirected back to your article in seconds

WB ups Gregorian to global marketing EVP

Warner TV ups exec VP

Nineteen-year Warner Bros. marketing exec Lisa Gregorian has been promoted to the newly created position of exec VP, worldwide marketing, for the recently created Warner Bros. Television Group.

Promotion was unveiled Thursday by the division’s prexy, Bruce Rosenblum.

In her new post, Gregorian will work with the studio’s internal television marketing teams as well as networks and stations worldwide to maximize and exploit the promotional and marketing opportunities available to all of the studio’s TV properties.

Gregorian’s marketing team will support and supplement the marketing activities for series from Warner Bros. Television, Telepictures Prods. and Warner Bros. Animation, as well as the TV windows (pay, cable and broadcast) for theatrical titles.

Gregorian will continue to serve as the studio’s liaison with Time Warner to maximize the marketing exposure of all of the Television Group’s series across the parent company’s various media platforms.

“Lisa is a wonderfully talented and forward-thinking executive. Over the years, she has consistently and successfully raised the bar in marketing our television content to the worldwide television marketplace,” Rosenblum said.

Before her promotion, Gregorian was senior VP, Warner Bros. Television Creative Services, a post she assumed when it was created in April 2003.

More TV

  • 'Seven Seconds' TV show premiere

    Regina King Talks Heaviness of Role in 'Seven Seconds'

    Nineteen-year Warner Bros. marketing exec Lisa Gregorian has been promoted to the newly created position of exec VP, worldwide marketing, for the recently created Warner Bros. Television Group. Promotion was unveiled Thursday by the division’s prexy, Bruce Rosenblum. In her new post, Gregorian will work with the studio’s internal television marketing teams as well as […]

  • John Oliver Lawsuit Dismissed: 'Last Week

    John Oliver Victorious: Coal CEO's Defamation Suit Dismissed

    Nineteen-year Warner Bros. marketing exec Lisa Gregorian has been promoted to the newly created position of exec VP, worldwide marketing, for the recently created Warner Bros. Television Group. Promotion was unveiled Thursday by the division’s prexy, Bruce Rosenblum. In her new post, Gregorian will work with the studio’s internal television marketing teams as well as […]

  • Baz Luhrmann

    Olympic Figure Skating Revives 'Moulin Rouge' and Baz Luhrmann Is Loving It (EXCLUSIVE)

    Nineteen-year Warner Bros. marketing exec Lisa Gregorian has been promoted to the newly created position of exec VP, worldwide marketing, for the recently created Warner Bros. Television Group. Promotion was unveiled Thursday by the division’s prexy, Bruce Rosenblum. In her new post, Gregorian will work with the studio’s internal television marketing teams as well as […]

  • UnReal Athena Film Festival

    How Trump Beating Clinton Impacted the Gender Politics of 'UnReal' Season 3

    Nineteen-year Warner Bros. marketing exec Lisa Gregorian has been promoted to the newly created position of exec VP, worldwide marketing, for the recently created Warner Bros. Television Group. Promotion was unveiled Thursday by the division’s prexy, Bruce Rosenblum. In her new post, Gregorian will work with the studio’s internal television marketing teams as well as […]

  • Al Pacino as Joe Paterno

    TV News Roundup: Al Pacino's HBO Film 'Paterno' Releases Full Trailer, Premiere Date (Watch)

    Nineteen-year Warner Bros. marketing exec Lisa Gregorian has been promoted to the newly created position of exec VP, worldwide marketing, for the recently created Warner Bros. Television Group. Promotion was unveiled Thursday by the division’s prexy, Bruce Rosenblum. In her new post, Gregorian will work with the studio’s internal television marketing teams as well as […]

  • Nanette Fabray Broadway?s First Lady, Nanette

    Nanette Fabray, TV Star of the '50s and '60s, Dies at 97

    Nineteen-year Warner Bros. marketing exec Lisa Gregorian has been promoted to the newly created position of exec VP, worldwide marketing, for the recently created Warner Bros. Television Group. Promotion was unveiled Thursday by the division’s prexy, Bruce Rosenblum. In her new post, Gregorian will work with the studio’s internal television marketing teams as well as […]

  • AMERICAN IDOL - ABC's "American Idol"

    Macy's, Johnson & Johnson Sign On as Major Sponsors of ABC's 'American Idol' (EXCLUSIVE)

    Nineteen-year Warner Bros. marketing exec Lisa Gregorian has been promoted to the newly created position of exec VP, worldwide marketing, for the recently created Warner Bros. Television Group. Promotion was unveiled Thursday by the division’s prexy, Bruce Rosenblum. In her new post, Gregorian will work with the studio’s internal television marketing teams as well as […]

More From Our Brands

Access exclusive content