This article was updated on May 19, 2005 at 2:04pm.
HOLLYWOOD – The networks kicked off their annual upfront season, pulling out all the stops for the audience that really matters: the advertisers. But beyond the glitzy clip-fests, wooing Madison Avenue means throwing parties that register on the buzz-o-meter.
William Morris had plenty of famous faces heading for the buffet table; the tenpercentery flew in at least 20 of its Hollywood-based agents and loaded up on talent for its annual Gotham bash.
Other tenpercenteries fetes included United Talent Agency/Amazon.com’s event Sunday at Marquee, and the Gersh Agency/Gotham magazine fete at BED in Chelsea.
ABC labeled its season a “comeback in progress,” but at the afterparty for the network’s upfront, giddy ad buyers liked what they saw and lined up to mingle with the “Desperate Housewives,” the castaways of “Lost,” “Makeover’s” Ty Pennington and stars of new series pickups Heather Graham and Freddie Prinze Jr.
A line snaked around ABC’s outdoor tent for face time with Housewives Eva Longoria, Marcia Cross, Teri Hatcher, Felicity Huffman and Nicollette Sheridan.