Tyra tackles Martha

'Banks' up 15% from last week and 36% from its preem

NEW YORK — In its third week “The Tyra Banks Show” continued to trump “The Martha Stewart Show.”

“Tyra,” which saw the largest increase among new firstrun strips for the week, was also the only new strip that increased in ratings each week since its debut. Skein was up 15% from last week and 36% from its preem week to a 1.5 in households.

Helping “Tyra” climb was the launch of show’s secondary runs, mostly in post-midnight time periods.

“Martha,” on the other hand, was down 6% from last week and 20% from its preem to a 1.6.

The third new strip, “Judge Alex,” was up 10% from the week prior and up 5% from its preem to a 2.2.

“Tyra” had the upper hand once again demographically. In the show’s key demo of women 18-34, “Tyra” was up 33% from preem to a 1.2, while “Martha” averaged a 0.4 and “Alex” a 0.7. With women 18-49 “Tyra” was up 38% over preem to a 1.1, while “Martha” and “Alex” averaged a 0.7 and a 0.9, respectively. In Stewart’s key demo, women 25-54, “Martha” averaged a 0.9, while “Tyra” was up 25% from preem to a 1.0, tying with “Alex.”

In total viewership, “Tyra” took the lead again, pulling in 1,910,000, up 536,00 viewers from preem, while Martha drew 1,876,000, down 500,000 from preem.

Among returning firstrun strips in syndication, “The Insider” hit a 2.7, which is its highest rating in 18 weeks, up 4% from week prior and 13% from last year — the largest year-to-year increase of any magazine show.

Among talkshows, “Oprah” was up 1% to a 7.1 and sophomore “The Tony Danza Show” was up 10% to a 1.1 Yakker with the biggest year-to-year improvement — 22% to a 2.2 — was “The Ellen DeGeneres Show.”

In off-net strips, “My Wife and Kids” and “Bernie Mac,” both in their third week, were each up 5% to a 2.2, while “Sex and the City” and “South Park,” both in their second week, were unchanged at a 2.0 and a 1.4, respectively.

“24” was among the new weekly off-net weekly dramas debuting with a 2.5. In their second week, “Alias” was down 8% to a 2.3 and “Smallville” was unchanged at a 1.7.

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