Touchstone TV lifts exec

Prod'n whiz Jossen upped to exec VP status

After helping build Wisteria Lane and the “Lost” island, Touchstone exec Barry Jossen is getting a promotion.

Jossen has been upped to executive VP of production for the studio, where he’ll continue to oversee all physical production for Touchstone. He reports to Touchstone prexy Mark Pedowitz.

Since arriving at Touchstone in July 2002, Jossen has been charged with coordinating the busiest production years in the studio’s history, last season overseeing more than 400 hours of programming.

Pedowitz said Jossen’s “singularly focused goal is to make great television” and noted the exec’s “production expertise and respect for the business side of creativity.”

“But it is his creative instinct and innovative approach to production management that has ensured Touchstone’s position as a sought-after studio for talent,” Pedowitz added. “That is what warranted this promotion.”

Among Touchstone’s recent projects are two of network TV’s most ambitious physical productions: “Desperate Housewives” and “Lost.” Former skein goes for an expensive feature film look, while latter involves the added headache of shooting on location in Hawaii.

“Housewives” exec producers Marc Cherry and Tom Spezialy said Jossen had helped make Touchstone “a true filmmaker’s studio.”

“A great deal of ‘Desperate Housewives’ ‘ success can be directly attributed to the willingness of Barry and the studio to take risks with the production team,” the producers said in a joint statement released by the studio.

Jossen also has helped expand Touchstone’s production into cable with skeins such as “Playmakers” and “Tilt” for ESPN, and has coordinated production shoots in far-flung locales such as Iraq and Morocco.

Before Touchstone, Jossen was an exec consultant for Imagine Television, working on skeins such as “24” and “Felicity.” He previously was head of production for DreamWorks Television, where he won an Oscar for his work on the pilot/short film “Dear Diary.”

As a producer, Jossen’s credits include the pilot for “My So-Called Life”; he also worked with Darren Star as the co-exec producer on the launch of “Sex and the City.”

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