NEW YORK — TNT spent a record $10 million-plus to cover and promote it, but “The NBA All-Star Game” drew the lowest rating in the history of the contest.
The average aud of 8.1 million viewers that tuned in to the game on Sunday (8:56-11:33 p.m. ET) came in slightly under last year’s 8.19 million — the previous low. The ratings were also down in the three key male demos (18-34, 18-49 and 25-54), according to Nielsen.
But TNT was crowing about the game’s adults 18-34 number, which was higher than that of all the Sunday primetime programs on NBC, CBS and the WB (plus “King of the Hill” and “Malcolm in the Middle” on Fox).
Game also ranked as the highest-rated program for the week on ad-supported cable among total viewers, households and the key adult demos of 18-34, 18-49 and 25-54.