MEXICO CITY — Televisa, the world’s largest producer of Spanish-language programming, has signed a licensing and merchandising deal with New York-based United Media.
Televisa will grant United Media licensing rights to its children’s telenovelas and the “Chavo del 8” comedy series in the U.S.
“Chavo” is one of Latin American TV’s biggest hits and is the deal’s centerpiece. Its 1,300 episodes are in syndication from Chicago to Patagonia, and “Chavo”-related toys, clothing and other products are top sellers in Mexico.
Televisa estimates 7 million children in the U.S. see its programming.
In November, Televisa signed with Nickelodeon for licensing rights to its shows in Mexico.
The two deals indicate the net’s growing interest in tapping the lucrative merchandising market.