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Spanish language TV ad dollars jump 19%

Cable dollars increased by 12.4%

Spanish-language TV’s ad dollars soared by 19.3% in the first quarter over the same period in 2004, beating all other media categories.

Nielsen Media Research said cable TV came in second, harvesting a 12.4% increase.

Network TV grew by 4.4%, whereas network radio managed only a 0.4% gain. Nielsen split spot-TV revenues into two categories: markets 101 to 210, which went up by 3.4%, and markets 1 to 100, which dropped by 4.3%, a bigger loss than experienced by any other media category.

Total ad spending across all 13 categories (including local and national magazines, outdoor and local and national newspapers) rose by 2.4% in the first quarter.

Nielsen also tracked product placement in network primetime shows during the first quarter, reporting that NBC’s “The Contender” finished No. 1, amassing a total of 2,823 occurrences within the content of the show. Fox’s “American Idol” came in second, with 2,373.

Two other shows averaged four-digit placements: UPN’s “Road to Stardom With Missy Elliott” (1,650) and CBS’ “The Amazing Race” (1,140.)

The remaining shows in the top 10 were NBC’s “The Apprentice” (978 occurrences), ABC’s “Extreme Makeover Home Edition” (916), NBC’s “Sports Illustrated Swimsuit Model Search” (792), “The WB’s “What I Like About You” (783), CBS’ “King of Queens” (747) and NBC’s “Fear Factor” (660).

The most active individual advertisers for the quarter were Coca-Cola Classic (1,931 placements), Everlast apparel (691), Everlast sporting equipment (634), Adidas apparel (476) and Sports Illustrated magazine (475).

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