The British format biz is going for another goal with a new reality show called “Football Icon.”
Show is a joint effort of Rupert Murdoch’s satellite channel Sky One and Premier League soccer team Chelsea and will be put together by producer North One.
Eight-parter will follow Chelsea’s talent search for new players.
Thousands of hopefuls are expected to take part, with the prize of a professional contract at Chelsea for the winner. Three regional heats begin in June and short-listed contestants will undergo a grueling summer of training.
Show, which debuts in the fall, will have elements of “Pop Idol,” “The Apprentice” and “Boot Camp.” Another soccer-oriented drama, “Footballer Wives,” is licensed across Europe by Fremantle.
Chelsea manager Jose Mourinho said Wednesday in London: “This also shows that Chelsea is not just about the top players signed for big money. We are open to anyone who is good enough.”
Chelsea is celebrating its centennial this year and has just come off one of its best years ever on the pitch.
“Football Icon” will also peek into the Chelsea locker room and the club’s management office.
Sky One controller James Baker termed the show “an aspirational series” and “absolutely authentic.” Sky’s sports channels will provide a cross-promotion platform for the series.
The William Morris Agency brokered the deal on behalf of Chelsea and North One and will control the international rights to the show.