ProSieben sales co bows at MipTV
BERLIN — ProSiebenSat 1’s new international sales company, SevenOne Intl., has inked a distrib pact with Munich-based producer Tandem Communications.
SevenOne will handle most of Tandem’s event TV programs including hit fantasy miniseries “Ring of the Nibelungs” at the upcoming Mip TV mart in Cannes, which will kick off April 11.
“After the success we have had with our last few productions, it makes sense for us to concentrate more on developing and producing the event programming that the market is hungry for,” said Rola Bauer, Tandem senior partner and producer.
SevenOne, launched last year and making its first major market appearance at this year’s Mip, will carry Tandem productions as part of its Events Unlimited label, plus productions from ProSiebenSat 1’s leading channels ProSieben and Sat 1 as well as product from third parties.
SevenOne will carry Tandem titles whose international rights are held by Tandem. As a major international co-producer, a number of Tandem productions — including “Dragons: A Fantasy Made Real,” a faux documentary Tandem co-produced with Discovery — are sold by other distribs.