SAG enlists ad contracts vet

Kessler to handle commercials contract

Screen Actors Guild CEO Greg Hessinger has hired advertising industry veteran JoAnne Kessler as national director of commercial and industrial contracts.

Kessler’s hiring comes a year before the expiration of the SAG-AFTRA commercials contract. SAG plans to begin the official process of prepping for bargaining via meetings with members early next year.

Kessler, who was a VP for Grey Global Group, served as a negotiator for the industry during the six-month actors’ strike in 2000 and on the current contract, negotiated in less than a week during fall 2003.

Kessler will report to Sallie Weaver, SAG’s deputy national exec director for contracts.

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