Screen Actors Guild CEO Greg Hessinger has hired advertising industry veteran JoAnne Kessler as national director of commercial and industrial contracts.
Kessler’s hiring comes a year before the expiration of the SAG-AFTRA commercials contract. SAG plans to begin the official process of prepping for bargaining via meetings with members early next year.
Kessler, who was a VP for Grey Global Group, served as a negotiator for the industry during the six-month actors’ strike in 2000 and on the current contract, negotiated in less than a week during fall 2003.
Kessler will report to Sallie Weaver, SAG’s deputy national exec director for contracts.