Marketing firms ink link
NEW YORK — Media and entertainment exec search firm Sucherman Consulting Group has inked a partnership deal with European counterpart Bird & Co.
Pact comes as Sucherman, with offices in Gotham and Los Angeles, looks to grow its international client list.
Sucherman and Bird will co-market and combine their operations per the terms of the partnership.
Headquartered in London, Bird’s practice spans Europe, the Middle East and Asia.
Strategic affiliation was announced by Sucherman prexy Stuart Sucherman and Bird & Co. chief executive Isabel Bird.
Sucherman said the two firms have long worked together on an informal basis, often sharing clients. The more formal arrangement aims to expand the reach and capabilities of both.
Sucherman’s client roster includes ABC, MTV Networks, Showtime, Comedy Central, Turner Broadcasting, Sesame Workshop, NBC Universal and News Corp.
Bird’s list includes BSkyB, Channel 4, Guardian Media, Warner Bros., Walt Disney, Viacom, MTV, CNBC and Yahoo.