You will be redirected back to your article in seconds

ProSieben cops to ad rap

Company ending ties to product-placement brokers

Haim Saban’s ProSiebenSat 1 TV group has admitted to product placement, illegal in Germany, but has promised to halt the practice after an internal probe.

It is ending business ties to third-party product-placement brokers that supplied illicit ads and is taking measures to prevent it happening in the future.

“Product placement can no longer remain a gray zone,” topper Guillaume de Posch said Monday. “We are developing new regulations for productions for the entire group, for business partners as well as personnel.”

De Posch stressed that the company would update and enforce guidelines on the separation of editorial and advertising content.

The inhouse report follows recent allegations of product placement in Sat 1 programs, and comes in the wake of a similar scandal at pubcaster ARD and its production company Bavaria Film this summer. Bavaria Film chief Thilo Kleine and several other officials were sacked as a result of a probe triggered by local press reports on illicit ads going back years.

In another incident, ARD fired two of its top sports commentators after they were arrested on charges of corruption for their alleged involvement in product placement and for illegally taking money for coverage of sporting events.

Unlike in the U.S., German law prohibits all such advertising on TV programs.

Media watchdogs say Germany has some of the toughest advertising regs in the European Union, but that might soon change. Lawmakers are looking at adapting an approach more like in the U.S., allowing broadcasters to use product placement as long as it’s properly disclosed.

More Scene

  • Mr Chow 50th Anniversary celebration

    Mr. Chow 50th Anniversary Party Draws Stevie Wonder, Heidi Klum & More Stars

    Haim Saban’s ProSiebenSat 1 TV group has admitted to product placement, illegal in Germany, but has promised to halt the practice after an internal probe. It is ending business ties to third-party product-placement brokers that supplied illicit ads and is taking measures to prevent it happening in the future. “Product placement can no longer remain […]

  • Paley Center for Media presents They

    African-American Showrunners Talk Strides in TV Representation

    Haim Saban’s ProSiebenSat 1 TV group has admitted to product placement, illegal in Germany, but has promised to halt the practice after an internal probe. It is ending business ties to third-party product-placement brokers that supplied illicit ads and is taking measures to prevent it happening in the future. “Product placement can no longer remain […]

  • 'Annihilation' film premiere

    'Annihilation' Star Jennifer Jason Leigh Responds to Whitewashing Accusations

    Haim Saban’s ProSiebenSat 1 TV group has admitted to product placement, illegal in Germany, but has promised to halt the practice after an internal probe. It is ending business ties to third-party product-placement brokers that supplied illicit ads and is taking measures to prevent it happening in the future. “Product placement can no longer remain […]

  • Viola Davis Women in the World

    Viola Davis on #MeToo: 'If You're Dedicated to Change, Let It Cost You Something'

    Haim Saban’s ProSiebenSat 1 TV group has admitted to product placement, illegal in Germany, but has promised to halt the practice after an internal probe. It is ending business ties to third-party product-placement brokers that supplied illicit ads and is taking measures to prevent it happening in the future. “Product placement can no longer remain […]

  • LeBron James Stephen Curry All-Star Game

    NBA All-Star Weekend 2018: The Ultimate Party Guide

    Haim Saban’s ProSiebenSat 1 TV group has admitted to product placement, illegal in Germany, but has promised to halt the practice after an internal probe. It is ending business ties to third-party product-placement brokers that supplied illicit ads and is taking measures to prevent it happening in the future. “Product placement can no longer remain […]

More From Our Brands

Access exclusive content