Preemptions twist sydie schedules

Holidays, baseball, Bush disrupt skeins' ratings

The three rookie firstrun strips experienced a number of preemptions in their fourth week.

The Jewish high holidays, starting with Rosh Hashanah, the start of the baseball playoffs and President Bush’s press conference Oct. 4 all affected ratings during the week ended Oct. 9.

“The Martha Stewart Show” had seen declines in the previous two weeks; Nielsen didn’t count the show’s Oct. 4 numbers due to Bush’s speech, and skein’s four-day average was up 6% from the week prior at a 1.7. However, the skein is still down 15% from its preem week.

“The Tyra Banks Show,” which had been up in each of the last two weeks, held steady at a 1.5, remaining up 36% over preem week. Skein had a five-day average despite being bumped in eight large markets throughout the week.

“Judge Alex” saw the highest household rating at 2.1, down 5% from the week prior.

In her target demo of women 18-34, “Tyra” had the highest rating at 1.1 while “Alex” and “Martha” averaged a 0.8 and 0.5, respectively. In women 18-49, “Tyra” and “Alex” tied at a 1.0 while “Martha” drew a 0.8.

With women 25-54, a key demo for both “Martha” and “Alex,” all three new strips averaged a 1.0.

Among the regular syndicated series, King World for the first time distributed all five of the top-rated shows: “Wheel of Fortune,” “The Oprah Winfrey Show,” “Jeopardy!” “Everybody Loves Raymond” and “Dr. Phil.”

Only three of the nine established talkshows improved in the holiday week: “Live With Regis and Kelly,” “The Jerry Springer Show” and “Starting Over.”

“Regis and Kelly” hit its best rating in eight weeks, up 6% to a 3.4 week to week, 10% compared with last year at this time.

“Springer” climbed 6% to a 1.9, up 6% year to year, while “Starting Over” hit its highest rating in 21 weeks, up 10% to a 1.1, a 10% improvement over last year.

“Entertainment Tonight” was the only magazine show to improve in ratings during the week. Skein hit its highest rating since mid-May at a 5.0, up 4% from week prior and 9% year to year.

Among new off-net strips, “My Wife and Kids” and “The Bernie Mac Show” were each down 5% to a 2.1. “Sex and the City” was up 5% to 2.1, while “South Park” went unchanged at a 1.4.

In its second week, “24” led the ratings for new weekly off-net dramas at 2.2, down 12% from the week prior. “Alias” drew a 2.1 in its third week, down 9% from last week, while “Da Vinci’s Inquest” was up 5% to a 2.0 in its fourth. “Stargate: Atlantis” and “Star Trek: Enterprise,” both in their third weeks, received a 1.4 and 1.3, respectively.

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