Paybox Premiere has named former RTL Television exec Hans Mahr head of sports and new business in a reshuf-fle that creates separate divisions for fiction and sports programming.
Mahr will also be in charge of sports rights subsid Primus Sport as well as the development of Internet and mobile content. He takes up his posi-tion in September.
Hans Seger, who will continue to oversee Premiere’s film, series and theme channels as head of fiction and special interest, also will oversee development of inhouse domestic and international co-productions.
Seger also adds to his roster the high-definition Premiere HD offering, which launches in November, and video-on-demand service, Premiere Direkt Plus, set to hit the market in July.
Friedrich-Carl Wachs, who joined Premiere in 2003 as head of strategy and development, is ankling. His duties will be divvied up.