HOLLYWOOD — After reportedly spending $50 million on production and another $50 million on marketing, TNT unspooled “Into the West” June 8 at the Directors Guild theater.
Despite the high price of the six two-hour episodes, cabler’s original programming exec Michael Wright seemed more concerned with how the original miniseries will affect the net’s reputation.
“The 50 million spent across the six films is basically the same amount that we spend on all of our films, so we didn’t blow (the budget) up,” Wright said. “For us this show is about a lot of things. We certainly want viewers to watch it. That’s a big part, but this series is also saying something about what the network is and what the network stands for, and what we want to say to people is that TNT is about serious, well-done, high-quality drama.”
To make sure people get the message, TNT will air each episode for three consecutive nights.