NBC pilot granting small-town ‘Wishes’

Grant to host Glassman skein

Reality TV continues to go warm and cuddly, with NBC greenlighting the feel-good unscripted project “Three Wishes.”

Singer Amy Grant will host the Andrew Glassman-produced skein, which essentially takes Oprah Winfrey’s “Wildest Dreams” franchise and brings it to primetime. Each episode features Grant and a team of experts traveling to small towns or cities and making the dreams of deserving folks come true.

Among the wishes expected to be granted in the pilot: saving a factory on the brink of closure (thus keeping the jobs of townsfolk safe).

Other segs might focus on producers coming to the aid of a family drowning in medical bills or letting viewers live out their wildest sports fantasy.

Production on the special/backdoor pilot has already begun, with NBC execs expected to consider the show for a fall series berth during their pre-upfront pilot screenings in May.

“A lot of successful primetime reality has come out of daytime, and this falls right into that ballpark,” said NBC cable/cross-network strategy prexy Jeff Gaspin, who calls shows like “Wishes” and “The Biggest Loser” an answer to the “backstabbing and nastiness” for which the unscripted genre has been known.

Each episode is expected to tackle three different stories, all varying in tone.

“There’s an incredible diversity to the people we are going to meet and the stories we are going to tell along the way,” Glassman said, adding that the show won’t just be about Grant and producers playing fairy godmother.

“Ultimately, this show will be about people helping people make their dreams come true,” he said.

Glassman and Jason Raff of NBC’s “Average Joe” franchise will exec produce for NBC U TV Studios.

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