Mouse House wheels, deals at mart

Korea, Ukraine, India among latest pacts

Clearly pumped by the foreign response this year to hit ABC drama series “Lost” and “Desperate Housewives,” Mouse House execs are talking up a plethora of deals for product inked on the Croisette this week.

While none are for huge bucks, they all suggest the robustness of the international trade in programs, especially in once-secondary territories and on new platforms.

Among the deals:

  • Disney’s Asia arm has inked a package deal of live-action series with TU Media, Korea’s premier satellite digital media broadcasting (DMB) operator. Wireless content deal is TU Media’s first ever with a U.S. studio.

Under the agreement, TU Media will be able to stream more than 250 hours of programming, including “Desperate Housewives” and “Alias,” via its linear channel Blue.

“We are the first Hollywood studio to launch wireless content in Korea,” said Laurie Younger, president of Disney distribution unit Buena Vista Worldwide Television.

TU Media is a satcaster-to-mobile with 200,000 subscribers so far and a subsidiary of Korea’s largest mobile telecom operator, SK Telecom.

  • For the first time, the sitcom “Hope & Faith” will be repurposed internationally, with production company Medyapim licensing its format in Turkey for broadcaster ATV. Deal was announced Tuesday by Disney regional sales senior VP Philippe Maigret and Fatih Aksoy, general manager of Medyapim.

  • The format of reality series “I Wanna Be a Soap Star” has been licensed for the first time for production outside the U.S. in an agreement between the Mouse House and Ukrainian commercial broadcaster Inter TV.

Viewers in Ukraine will be able to watch their own homegrown talent compete to become the country’s newest soap opera star. The local version of “I Wanna Be a Soap Star” will air on Inter TV in November.

  • The Asian division of the Mouse also completed a deal with Korea’s largest cable provider, Orion Cinema Network, to acquire the Asian distrib rights for OCN’s first TV miniseries production, “Coma.” Show is expected to start broadcasting in Korea in November on OCN’s movie channel.

“Coma” is a Korean mystery thriller TV movie series directed by Soo Chang Gong.

  • In India, Disney has concluded a multiyear agreement for a library features package with Sony Entertainment Television’s local channel Max — a first between both parties.

That deal was unveiled by Steve Macallister, Disney’s senior VP for the Asia Pacific region, and Albert Almeida, exec VP of Max. These movies will be aired as part of Max’s Sunday primetime “Hollywood Hungama” block.

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