Non-fic still a hit, sez Wit
CANNES — Those looking for the next big thing were disappointed, but a slew of reality shows elicited chuckles from the audience at Tuesday’s presentation of the latest programs on air ’round the world.
“Big Mother,” a Greek spinoff of “Big Brother,” and the U.K.’s “Bring Your Husband to Heal,” in which a dog trainer corrects bad spouse behavior, were among the funniest.
Another, “I Want Your Baby Not Your Love,” showed that the Dutch still manage to plumb new depths in the genre. The skein distributed by Eyeworks aids single women and lesbian couples to find the perfect sperm donor.
Meanwhile Endemol’s “Blind Marriage” matched two singles chosen by a marriage counselor, put them together for two weeks and took them to the altar where they had to say “I do” — or don’t.
“Paradise Lost,” a format by Strix that began airing on Norwegian TV last month, installed contestants on a city garbage dump, where they must dress themselves, build a home and make a living, all from junk they find there.
Shows were presented by Paris-based audience research specialist the Wit.
“Reality programs are still very present on TV everywhere, but there are no really groundbreaking new ideas,” said Bertrand Villegas, the Wit’s managing director.