'Judy' still syndie fav after 10 years
NEW YORK — Paramount Domestic TV has renewed “Judge Judy” for another four years, through the 2009-10 season.
Starting its 10th season in firstrun syndication, “Judy” has finished No. 1 among all court shows for more than 470 consecutive weeks. The half-hour averaged a 4.8 household rating in 2004-05, a modest 2% decline from the previous season. “Judy” was flat in adults 25-54 and down 5% in 18-49.
“Judy Sheindlin is a strong, recognizable personality,” said Bill Carroll, VP and director of programming for Katz TV, which advises TV stations on programming matters. “She’s so much a part of the culture that she’s regularly satirized on ‘Saturday Night Live.’ ”
Paramount harvests two revenue streams from “Judy”: license fees from TV stations and advertising revenues from the three 30-second spots Par carves out from each half-hour play.