Jetix sees profits rocket

Company's rebranding from former moniker set to be completed today

AMSTERDAM — Jetix Europe’s pretax profits rose 44% to $17.4 million and net profit 45% to $13.9 million in its first half-year, ended March 31, but posted an unimpressive single-digit rev climb of 8% to $94.2 million.

Jetix, mainly Disney owned, said sharp spikes upward in numbers were due to lower programming amortization costs.

Jetix channels and online division revenues rose 13% to $76.8 million due mainly to a 10% climb in ad revs and 18% growth in subscriber revenue. Subscriber count rose 9% to 40.7 million across the 58-territory domain of Jetix in Europe and the Middle East.

The company’s widely publicized rebranding from its former Fox Kids Europe moniker is set to be completed today in Germany.

The rebranding, which began a year ago in Gaul, is credited with doubling Jetix France’s ratings year on year in the 4-plus age group, boosting it to the No. 3 kid net in the territory.

Jetix Europe also pumped up its programming slate from 142 episodes to 243 over the last six months.

Kid net announced it had commissioned a new longform TV series for the cult South Korean property “Pucca,” to be produced by Studio B in Canada.

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