‘Housewives’ out-muscle a ‘Hercules’

Miniseries moves due to 'Desperate' measures

It turns out even the mighty “Hercules” is no match for the “Desperate Housewives.”

NBC had originally planned to run the four-hour Robert Halmi-produced “Hercules” movie over two nights — a typical air pattern for a big-budget miniseries. Under that scenario, part one of the project would have aired on Sunday night, directly opposite ABC’s women of Wisteria Lane.

But given “DH’s” track record for crushing everything in its path — including the Peacock’s Golden Globes and CBS’ People’s Choice Awards — NBC schedulers decided to switch rather than fight.

“Hercules” will now lose an hour of its running time and air as a three-hour telepic on Monday, May 23.

While NBC’s move makes plenty of sense, it does reinforce how far the event network movie has fallen. Halmi’s past multipart projects for NBC, such as “Gulliver’s Travels,” were Nielsen blockbusters used as sweeps month weapons.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety

Loading