Jeff Lucas, head of ad sales for NBC Universal Cable Entertainment, is moving over to Comedy Central.
Lucas has been tapped to run ad sales for the laffer net, and he showed up at the cabler’s New York offices Tuesday, prior to the MTV Networks upfront presentation, for a meet-and-greet with staffers.
A Comedy Central rep confirmed the hire late Tuesday.
Move reteams Lucas with Comedy Central/Spike prexy Doug Herzog, who ran USA while it was owned by Vivendi Universal. At that time, Lucas led the ad sales division for USA and Sci Fi Channel.
Lucas is the third USA executive to follow Herzog to Viacom. Herzog, who joined Comedy Central in January 2004, recruited former USA exec veep-general manager Michelle Ganeless to serve in the same capacity at the laffer net last October. Before that, he hired away USA alternative topper Elizabeth Porter to run cabler’s talent and events department.
Lucas, whose title was senior vice president, had been running ad sales for NBC U’s cable nets, which include Bravo and Trio, since the two congloms merged last summer.
Prior to his stint at USA and Sci Fi, Lucas spent 20 years at NBC, last serving as VP of Olympic sales and marketing for the Peacock.