Grupo Televisa, Mexico’s largest broadcaster, will launch a new Spanish-language business magazine in the U.S., the latest in a string of mags aimed at Hispanic auds.
Tu dinero (Your Money), which will focus on middle-class Hispanics, aims for circulation of 50,000. It will be published in Miami.
Televisa is buying Colombian magazine group Editora Cinco, which publishes Spanish-language versions of titles like Car & Driver and distributes in the U.S. and Latin America. Earlier this month, it said it would publish the Spanish-language version of ESPN the Magazine.
In November, Televisa purchased a majority stake in Hispanic Publishing Group, a U.S.-based outfit.
Chairman Emilio Azcarraga said Televisa is “analyzing entering Spain with a local partner.”