You will be redirected back to your article in seconds

Gov’t mulls ad limit

World Brief

Mediaset, Italy’s largest private broadcaster, might have to limit advertising sales on digital television as Italy’s telecommunications regulator seeks to increase competition in the media market.

Milan-based Mediaset will not be able to sell ads for more channels than the three it broadcasts after the switch to digital transmission technology, the telecommunications and media regulator said during a press conference in Rome on Thursday.

Mediaset, owned by Prime Minister Silvio Berlusconi, runs three free-to-air national channels that compete with three free stations run by state-owned broadcaster RAI. They control about 90% of Italy’s market for viewers and ad sales.

“The television market and its sources of financing continue to be characterized by a duopoly” made up of Mediaset and RAI, Vincenzo Monaci, a commissioner at the regulator said during the press conference.

More TV

  • Stranger Things Season 2

    Netflix, Deutsche Telekom Ink Global Partnership

    Mediaset, Italy’s largest private broadcaster, might have to limit advertising sales on digital television as Italy’s telecommunications regulator seeks to increase competition in the media market. Milan-based Mediaset will not be able to sell ads for more channels than the three it broadcasts after the switch to digital transmission technology, the telecommunications and media regulator […]

  • The Simpsons

    All the Thanksgiving TV Marathons You Can Binge This Weekend

    Mediaset, Italy’s largest private broadcaster, might have to limit advertising sales on digital television as Italy’s telecommunications regulator seeks to increase competition in the media market. Milan-based Mediaset will not be able to sell ads for more channels than the three it broadcasts after the switch to digital transmission technology, the telecommunications and media regulator […]

  • '89 Blocks' Set to Kick Off

    TV News Roundup: '89 Blocks' Set to Kick Off Fox Sports Films 'Magnify' Series

    Mediaset, Italy’s largest private broadcaster, might have to limit advertising sales on digital television as Italy’s telecommunications regulator seeks to increase competition in the media market. Milan-based Mediaset will not be able to sell ads for more channels than the three it broadcasts after the switch to digital transmission technology, the telecommunications and media regulator […]

  • The Chambermaid Ventana Sur Fest Traveler

    Ventana Sur Opens Shop for Latin American Film and TV

    Mediaset, Italy’s largest private broadcaster, might have to limit advertising sales on digital television as Italy’s telecommunications regulator seeks to increase competition in the media market. Milan-based Mediaset will not be able to sell ads for more channels than the three it broadcasts after the switch to digital transmission technology, the telecommunications and media regulator […]

  • This, photo shows the 21st Century

    Comcast, Disney Keep Focus on 21st Century Fox Assets Despite AT&T-Time Warner Battle

    Mediaset, Italy’s largest private broadcaster, might have to limit advertising sales on digital television as Italy’s telecommunications regulator seeks to increase competition in the media market. Milan-based Mediaset will not be able to sell ads for more channels than the three it broadcasts after the switch to digital transmission technology, the telecommunications and media regulator […]

  • Nancy Lesser HBO

    HBO Exec Nancy Lesser Sues TV Academy Over Broken Pelvis

    Mediaset, Italy’s largest private broadcaster, might have to limit advertising sales on digital television as Italy’s telecommunications regulator seeks to increase competition in the media market. Milan-based Mediaset will not be able to sell ads for more channels than the three it broadcasts after the switch to digital transmission technology, the telecommunications and media regulator […]

  • Scorpion-cbs TV Show

    How Scooter Braun Turned Luck With First Series 'Scorpion' Into Prolific TV Business

    Mediaset, Italy’s largest private broadcaster, might have to limit advertising sales on digital television as Italy’s telecommunications regulator seeks to increase competition in the media market. Milan-based Mediaset will not be able to sell ads for more channels than the three it broadcasts after the switch to digital transmission technology, the telecommunications and media regulator […]

More From Our Brands

Access exclusive content