Fox tube unit branding Pearson senior veepee

Exec to find new biz opportunities, promo platforms

Former Universal Pictures exec Mark Pearson is joining 20th Century Fox TV in the newly created role of senior VP for brand and franchise management.

Pearson has been charged with finding new business opportunities and promotional platforms for the studio’s various shows and characters, from “24” to “Family Guy.” He’ll report to 20th prexies Dana Walden and Gary Newman.

“Mark … really understands our business and is incredibly creative in his approach to building brands and maximizing their potential,” Walden said.

Newman, noting that 20th has “some of the most enduring properties in television, both on the air and in our library,” added that the studio believes there’s a “great opportunity to strategically grow these television assets into iconic brands and exploit them for many years to come.”

While Pearson spent the past year at Universal Studios, as VP of business development and brand strategy, he had previously worked for U’s feature unit as VP of franchise strategy. In that role, he developed partnerships with outside companies for U brands such as the “American Pie,” “Curious George” and “King Kong” franchises.

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