NEW YORK — Rupert Murdoch’s Fox Reality Channel kicked off its 24-hour service Tuesday courtesy of DirecTV, another Murdoch property.
Fox Reality became immediately available to all of DirecTV’s 14.4 million subscribers, featuring repeats of such network series as “Joe Millionaire,” “Last Comic Standing,” “The Swan” and “Extreme Dating.”
The network hasn’t announced any major deals with cable systems, but the DirecTV clearance puts it well ahead of other reality-based networks that are trying to gain traction on cable and satellite.
Fox Reality will punch up the reruns with specially taped material like outtakes and interviews with reality-show producers and contestants.
The schedule of the network consists of programming blocks organized under headings such as “Cops & Heroes” and “Love & Lust.” Threaded throughout the day are behind-the-scenes features called “Reality Revealed.”
David Hill, president of DirecTV Entertainment, and David Lyle, chief operating officer and general manager of Fox Reality, engineered the deal.